Clear Channel Outdoor • 2011 MEDIA PORTFOLIO

By: Clear Channel Outdoor  09-12-2011


All 6 of these airports saw over a 72 million passenger load combined in 2009. Out of the top 10 busiest airports in Canada, these 6 airports represents 80% of the passengers flying in 2009. The sheer variety of opportunities gives advertisers the chance to target specific demographics, execute domination campaigns or tie in a broadcast with a static campaign.

Products include LEDs at Yonge Dundas Square, a 25’ W x 14’ H projection screen at Pearson International and digital options at both Montréal and Vancouver International airports.

Clear Channel Outdoor is partnered with the Canadian Broadcasting Corporation to bring advertisers a unique branding opportunity: CBC News Express, the nation’s only airport television news network. CBC News Express is available in 5 of Clear Channel's Airport Advertising venues: Edmonton, Ottawa, Toronto, Vancouver, and Winnipeg.

Yonge and Dundas is a major intersection in downtown Toronto, with one of the highest pedestrian circulations in the city. The immediate area is home to two major universities, Canada’s busiest shopping centre and the theatre district – the third largest in the world.

Modelled after New York's Times Square and London's Piccadilly Circus, Dundas Square now features daily events from live television broadcasts, product displays and major concerts such as the annual Earth Hour celebrations which draw thousands of people to The Square.

Created to influence buying decisions and encourage spending, mall poster, mall banner and specialty signage delivers a receptive, ready-to-buy audience just steps from the point of sale.

Clear Channel Outdoor offers extensive coverage of this audience through a national network of 35 malls, each with a range of mall media products in major urban markets.

Additionally, marketers can now brand and create a significant presence in major shopping centres through domination campaigns. Now, more than ever before, advertisers can influence consumers where they shop.

Clear Channel Outdoor offers some of the most dramatic sites on major arteries in Toronto, including a number of high profile locations on the Gardiner Expressway, Lake Shore Blvd., Highway 401 and the Don Valley Parkway.

Maximize your media reach with Clear Channel Outdoor Spectaculars. All Spectaculars come with 15 seconds of advertising time on the Atrium On Bay Media Tower
40' W x 30' H LED at Yonge Dundas Square.

Ottawa has been an underbuilt market with fragmented coverage in many areas. Transit shelters, and street mall posters are really the only mediums that provide comprehensive coverage within an aesthetically pleasing display. Downtown areas, including Parliament Hill, are covered as are the suburbs. Canada’s fourth-largest market is now easily accessible through this far reaching medium.

Clear Channel has over 1,200 advertising faces throughout the entire Ottawa CMA. Shelters are located on all the major arterial roads leading in and out of the city. Clear Channel is the only outdoor operator that can provide comprehensive and intensive coverage of all areas of the city, especially the downtown core and around the Parliament buildings.