Automated market research trackers, brand tracking, ad monitoring

By: Cint  09-12-2011
Keywords: Market Research, project managers, Market Research Company

Fredrik Östgren

CEO, Nepa


Our cost savings are roughly 20 – 70%, depending on supplier of course, since we started using CINT AUTOMATED TRACKER™. What it primarily has enabled us to do is to switch focus from collecting data to analyzing data.

Having an automated work process for all online fieldwork, makes it possible for us to operate in 10 markets at the same time, conducting more than 200,000 interviews yearly. This is quite an achievement given the fact we are only three project managers working at Nepa. So, using CINT AUTOMATED TRACKER™ feels like having 20 project managers working for us.

Nepa is an online market research company who tracks perceived media reach and measures brand effect. At present, 90 categories all over Europe are tracked online on a weekly, or even daily, basis. Nepa has quickly established itself as Scandinavia’s leading supplier of tracking data. Nepa’s clients are found among media agencies, tracking suppliers and advertisers.

Fredrik Eriksson

OMG Research

OMG Research

OMG Research carry out a number of online tracking studies for different clients using Cint Sample Access and Cint Automated Tracker (CAT). CAT provides the optimal solution for us to automate our fieldwork and ultimately saves us considerable time by reducing manual fieldwork processes.

We mainly use tracking studies to measure brands and to continuously follow the development of the brand over time by measuring key variables such as awareness, preference, advertising recall, intention to buy and customer behavior. Through online tracking studies it is now possible to evaluate the profitability of an advertising campaign. Our tracking studies measure the effectiveness of our client's advertising for each type of media, so that they can optimize their overall media spend.

Before Cint Automated Tracker, we carried out tracking studies online as well as by telephone. We were forced to commit more time to collecting data (such as setting and checking quotas). This was very time intensive and took up a lot of resource which essentially meant higher costs for our clients. Today we can focus fully on our core business where we offer specialist knowledge, making it much easier to analyze the data and provide valuable insights.

Thanks to the automated fieldwork we can reduce our production costs, achieving a low cost per respondent than we could before. We can then pass this on to our clients, who can already see the additional benefits of this new type of research. Today we carry all our tracking studies online. We program our own questionnaires using a web based survey tool and connect it to Cint Automated Tracker. We input our sample targets including quotas and fieldwork periods, and then all the send outs are done automatically. In addition to the time we save, the fieldwork is carried out in a reliable and secure environment, day after day, which reduces the risk of manual error. I am very positive about Cint's products as they create new opportunities for us to benefit from.

OMG Research started working with Cint in the autumn of 2006 so we have already profited from using CAT. My first reaction was that CAT was an exciting way to save time although I was a little doubtful it could offer the same level of quality. Now that I have used it myself I think it is great to see first-hand that it fits our business very well.

For more information about OMG Research, visit:

Dr Carl Melin

United Minds

United Minds

We conduct a lot of market research using Cint Automated Tracker, some of which is published in the media, for example our political opinion barometer. However most of our market research is used to aid companies with their internal decision making.

Before we used the CAT, we carried out a lot of our quantitative research using a telephone methodology which was costly and demanded a lot of time. Today we use online market research as our main methodology when it comes to quantitative research. Used correctly, it provides a cost effective way of targeting the required respondent target groups. It is important to work with quotas and weighting because the "online world" is not always completely representative of the general population, although this is changing and today it is getting easier to reach all respondent groups.

By using Cint Automated tracker, we carry out much more market research than before, increasing our cost effectiveness, and the quality of our fieldwork. I am personally very impressed with CAT and Cint Panel Exchange. Before, I was uncertain about changing from a telephone to an online methodology. However when working with lots of quotas and sample selections it has proved to be more reliable.

For more information about United Minds visit:

Keywords: Considerable Time, Market Research, Market Research Company, Online Market Research Company, project managers,

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