Market Research Services
The internet has opened up avenues for research and data collection. Computer aided personal interviews allow interviewer gather information without having to go to the respondents. It is applicable in marketing through email and online questionnaires. The main requirement is access to a computer, and internet connection. It can reach a vast audience since there are no geographical coverage barriers. Research is important in any business venture as it provides useful information to managers for making better decisions. Data can be collected through various techniques and the technique chosen depends on the type of data required.