BrandSpark | New Product Optimization

By: Brandspark  09-12-2011
Keywords: Product Concepts, Product Awards

“Over 30,000 new fast moving consumer goods in food, personal care, beauty care and household cleaning appear on store shelves every year – how do you make sure your product is still there a year later! In such a competitive marketplace, products must create a strong impact on consumers in order to create awareness, encourage trial and to maintain a retentive consumer base.

Creators of the yearly Best New Product Awards survey in both Canada and US, BrandSpark has access to a database of over 1000 new product concepts and has gained deeper insights into how consumers think about new products and what drivers effect their purchase decisions.

Keywords: Product Awards, Product Concepts,