By: Branded Xmc  09-12-2011
Keywords: Sponsorship, Experiential Marketing, Sports And Entertainment

XMC has developed into a full service

Experiential Marketing™

Sponsorship Canada is XMC’s Property Representation division. Sponsorship Canada provides assistance with sponsorship development, naming rights, program architecture, valuation services and revenue generation. The Sponsorship Canada team is recognized as leaders in the sponsorship representation of high profile sports and entertainment properties in Toronto, Ontario and throughout Canada. Our services include:

  • Sponsorship sales strategy development and sponsorship consultation;
  • Market analysis and category development;
  • Preparation of sponsorship marketing and public relations plans and materials;
  • Critical path development and post sponsorship sale support
  • Advice regarding sponsorship extension and renewal strategies.

For inquiries contact:

Music moves people. It is undeniably one of the most powerful and unique ways to connect with employees, clients and/or customers. It’s also a great way to celebrate birthdays and anniversaries for those lucky enough to have the required level of disposable income. CME Events are completely customized – from the music genre to the talent to the venue. Music events are truly Experiential and can be used as a powerful Experiential Marketing tool. From a corporate perspective, music resonates and there is a reason why music based experiential marketing continues to take up ever increasing percentages of the marketing mix. With music as a key driver in the experiential marketing space and experiential marketing as a key component of the discipline of Sponsorship Marketing, it is easy to see the power and influence that experiential music programs have on the marketing of goods and services. XMC provides turnkey programming from creation, through production and execution. Whether it’s Sting, the Rolling Stones, Van Halen, Michael Buble or any artist one can image, XMC sources the talent, negotiates the deals and handles every aspect of the experience. Every detail, every nuance, every element is handled by XMC in a premium and turnkey manner.

Call on XMC to deliver your ultimate music experience this year.

For inquiries contact:

Peri Luel, CEO
Phone: (416) 703-3589 x223
Steven Lewis, President
Phone: (416) 703-3589 x224

We provide the following Naming Rights Services for Universities, High Schools, Hospitals, Cancer Centres, Performing Arts Centres, Arenas, Multiplexes, Airports, Municipal, Provincial and Federal parks and buildings, Retail developments and Major Infrastructure Projects:

  1. Research and comparative Analysis including complete benchmarking services
  2. Determination of fair market value and term versus market conditions
  3. Development of activity timelines, critical paths and gant chart analysis
  4. Asset analysis, expansion and creation so as to maximize on site
    and off site benefits for sponsors
  5. Experiential marketing™ consultation as a value add to sponsor rights
    packages and activation opportunities
  6. Development of financial and value in kind considerations of potential
    arrangement including tangible and intangible benefits
  7. Development and creation of all presentation materials
  8. Creation of local, regional and national target account list
  9. Creation of RFP for sponsor including managing the entire
    sponsor response process
  10. Account solicitation
  11. Consultation and negotiation of final transaction including
    review and analysis of offer(s)
  12. Contract template development
  13. Logo development
  14. Turnkey public relations planning
  15. Monitoring and measurement services
  16. Renewal, modification and extension agreements



Buffalo Niagara International Airport

  • VIP lounge naming rights
  • Relax zone naming rights
  • Kiosk Valuation
  • Parkade, diorama, vertacular wall wrap, floor display, floor exhibit analysis

Air Canada Centre

  • Naming rights to permanent experience zone

Toronto Pearson International Airport

  • Analysis of temporary experiential marketing zones in Terminal 1 and Terminal 3 pre and post security

Molson Amphitheatre

  • Title naming rights negotiation and valuation
  • VIP Lounge naming rights

Federal Government/Downsview Park

  • Valuation of events and assets
  • Naming rights analysis for buildings and zones

Ontario Science Centre

  • Valuation and analysis of exhibits and zones for potential naming rights partners


NHL All Star Game

  • Title naming rights, premium partner naming rights, feature event naming rights

NHL Junior Skills competition

NHL Heritage Classic

Fashion Week

  • Negotiated title naming rights to pre-eminent Canadian Fashion Week Event

Canadian Snowboard Federation

  • Title naming rights, partner naming rights, feature event naming rights

Ride Shakedown

  • Title naming rights, partner naming rights, feature event naming rights

Canadian National Sportsmen’s Show

  • Title naming rights, partner naming rights, feature event naming rights

F1 Crescent Street Festival

  • Title naming rights, partner naming rights, feature event naming rights

XMC is Canada's Experiential Marketing agency and delivers expertise and guidance to properties, corporations and brands as it relates to sound

Experiential Marketing™

strategic direction.

Our role as consultants always begins with a clear understanding of the desired measurable results. We deliver customized solutions based on unmatched industry experience and provide clear next steps to success. Our experiential marketing experience extends to every venue and event imaginable including: NHL All Star Games, Grey Cup, Tennis Events, Airports, Subways, public squares, retail locations, office buildings, the CN Tower and almost any other place one could image across Canada. Some of our areas of expertise include:

    1. Sponsorship Marketing Consultation and Advice;
    2. Strategic Counsel including landscape analysis, best practices and recommended course of action;
    3. Experiential Marketing Strategy, Planning and Activation;
    4. National Truck Tours with Branded, Wrapped and Retrofitted vehicles;
    5. National Promotional Teams and Brand Ambassador Programs;
    6. National Experiential Field Marketing Teams and Programs;
    7. Shopper Marketing programs and Analysis;
    8. Sponsorship Marketing Fulfillment and Activation;
    9. Branded Entertainment Creation and Development;
    10. Strategic Partnership Development, Negotiation and Fulfillment;
    11. Event development, production and management ; and
    12. Rights acquisition, review and ROI valuation and analysis.

For inquiries contact:

Peri Luel, CEO
Phone: (416) 703-3589 x223
Steven Lewis, President
Phone: (416) 703-3589 x224

Keywords: Experiential Marketing, Sponsorship, Sponsorship Marketing, Sports And Entertainment