Telecom | Blackhawk Network

By: Blackhawk Network  09-12-2011
Keywords: gift card, Retail Distribution

Blackhawk Network has created a shift in the behavior of consumers when purchasing telecom prepaid cards and wireless devices.  We’ve moved these purchases out of electronics stores and into grocery, drug and convenience outlets.  By partnering with leading telecom companies, our TALK SHOP provides one stop shopping convenience and value with “loyalty locations” and online partner-to-consumer convenience.  In addition, we have the ability to tailor distribution to very specific demographics, which has made Blackhawk Network an attractive choice for niche brands targeting narrowly defined markets.

Key partners include leading brands such as:

Our partners, both in-channel and out-of-channel, work with us to provide flexible and affordable prepaid telecommunication solutions for consumers across the globe.  We offer a full suite of brand name prepaid wireless, land based, long distance and international product solutions including, but not limited to, PIN on Receipt (POR), Point of Sale Activation (POSA), and pay-as-you-go handsets.  Thanks to the simplicity in sales and activation of our proprietary technology platform, as well as the support we give to our networks partners, we are able to assist phone providers with card production, printing, quality assurance and just-in-time inventory.

With no contracts, no hidden fees and no credit check required, prepaid wireless has been a significant growth category within Blackhawk Network’s Gift Card Mall™. With an average 18–24 months of use per phone, our retail distribution partners enjoy the frequent customer visits generated by reactivations and additional purchases of minutes.  To keep our partners’ product selection competitive with mass markets, handsets are changed on a quarterly basis and partnered with retail-specific marketing campaigns and promotions.

Keywords: gift card, Retail Distribution

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