Mind Over Matter Products » Mind Over Matter

By: Beth Agnew  09-12-2011
Keywords: Technology Transfer, Science News, Chief Scientist

I’ve written lately about a new fusion reactor and how the scientific process should be applied to test it. Let me take those ideas a step further by saying that innovation is necessary in this complex world, but technology transfer is even more necessary.

Technology transfer is the passing of knowledge from one person or group to another. We can have the most innovative and useful technologies in the shop or the lab, but unless the word is spread about them they remain unknown. We often cannot count on the inventors to tell us about their creations. Their skills like in making the technology or the discovery, not in marketing or publicity. Besides, a publicity effort would take their valuable time away from further development of their ideas.

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Andrea Rossi has convincingly demonstrated his E-Cat reactor that produces more energy from a reaction than from a purely chemical process. Nickel plus hydrogen, 80 watts in, 15,000 watts out and no radioactive residue to get rid of afterward, only a little copper.

Strangely, the scientific press are remaining silent on this discovery. Perhaps having been burned by previous “cold fusion” claims that remained unproven, they are twice shy. However, when scientific heavyweights no less than Nobel prize winner for Physics Brian Josephson of Cambridge University talk about an invention, we need to pay attention. Rossi is clearly on to something. Given the size of the reaction chamber, it can’t be other than…fusion.

I am surprised that the scientific media are declining to cover this story. It is their responsibility to publicize science news so that the broader scientific community can become aware, then question, probe, investigate and even validate any claims. If something attracts the attention and support of respected scientists such as Josephson it deserves its moment in the spotlight.

According to NASA Chief Scientist Dennis M. Bushnell, reactors of the Rossi type are already in production and may be capable of “completely changing geo-economics, geo-politics, and solving climate and energy.”

I often tell my students that as technical communicators, we are professional gadflies. It is our job to buzz persistently, and bite when necessary, to get certain things done. We cannot move forward with documentation on a product that is languishing, so we interact with the developers to see how things are going. We ask for prototypes and working versions. We query them about deadlines, especially “When’s code freeze?”.

Endorsed Development, a new way of attracting a market for products we want to create.

Since the Stone Age, products have been developed based on need. They were meant to solve problems and assist us in completing tasks. To begin with, it was survival tasks, soon followed by transportation tasks, trading tasks, and leisure tasks. In design, form closely followed function.

As we developed greater technical skills, we began to innovate. We refined designs to be more usable and more attractive. Occasionally, because of cost and demand for the products, designs were adjusted based on ease of manufacture. When we had to get something to market quickly, we concentrated on making it work and shipping it as soon as we could.

Design-Driven Development

With automation and the assembly line, speed of manufacture was handled so we concentrated once more on making things attractive as well as functional. We were still tied to the products-as-solution imperative, but we could add features that we thought were fun. Features became selling points, even though marketers kept reminding us that it was benefits, not features, that sold products.

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Keywords: Chief Scientist, Fusion Reactor, Science News, Technology Transfer,

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09-12-2011

Mind Over Matter Improvement » Mind Over Matter

Andrea Rossi has convincingly demonstrated his E-Cat reactor that produces more energy from a reaction than from a purely chemical process. We cannot move forward with documentation on a product that is languishing, so we interact with the developers to see how things are going. If something attracts the attention and support of respected scientists such as Josephson it deserves its moment in the spotlight.


09-12-2011

Mind Over Matter Science » Mind Over Matter

Let me take those ideas a step further by saying that innovation is necessary in this complex world, but technology transfer is even more necessary. Rossi can certainly provide a “black box” version of his reactor to reputable scientists to test and evaluate. I’ve written lately about a new fusion reactor and how the scientific process should be applied to test it.


09-12-2011

Mind Over Matter Technology Transfer » Mind Over Matter

However, when scientific heavyweights no less than Nobel prize winner for Physics Brian Josephson of Cambridge University talk about an invention, we need to pay attention. Nobody wants to waste time, energy, or money on something that does not live up to its claims, nor rush to market something that has not been thoroughly investigated.


09-12-2011

Mind Over Matter Design » Mind Over Matter

We cannot move forward with documentation on a product that is languishing, so we interact with the developers to see how things are going. It is our job to buzz persistently, and bite when necessary, to get certain things done. I often tell my students that as technical communicators, we are professional gadflies. We ask for prototypes and working versions. We query them about deadlines.


09-12-2011

Mind Over Matter Communication » Mind Over Matter

Let me take those ideas a step further by saying that innovation is necessary in this complex world, but technology transfer is even more necessary. Andrea Rossi has convincingly demonstrated his E-Cat reactor that produces more energy from a reaction than from a purely chemical process. We cannot move forward with documentation on a product that is languishing, so we interact with the developers to see how things are going.


09-12-2011

Mind Over Matter People » Mind Over Matter

Andrea Rossi has convincingly demonstrated his E-Cat reactor that produces more energy from a reaction than from a purely chemical process. If something attracts the attention and support of respected scientists such as Josephson it deserves its moment in the spotlight. Features became selling points, even though marketers kept reminding us that it was benefits, not features, that sold products.


09-12-2011

Mind Over Matter Business » Mind Over Matter

We cannot move forward with documentation on a product that is languishing, so we interact with the developers to see how things are going. Like dropping a stone into a calm pond, building your social network starts ripples that will pay off in ways you cannot even imagine. Features became selling points, even though marketers kept reminding us that it was benefits, not features, that sold products.