What are the Canadian Grand Prix New Product Awards™?
The Canadian Grand Prix New Product Awards™ is a Canadian Council Grocery Distributors consumer-focused annual awards program which celebrates advancement and excellence in new food distribution industry products to further encourage manufacturer innovation and to profile continued value to consumers.
The competition is judged by a cross-section of consumers, food editors, journals, advertising executives, packaging designers and other Canadians. The selection of winning products will be entrusted to a panel of jury members and the evaluation is based on several criteria, including presentation and packaging, product attributes, innovation and originality and overall value to the consumer. Only the very best products are selected as Finalists and Winners.
Many Astro products have been honoured by the Canadian Grand Prix New Product Awards over the past years, including:
2009 Finalist, Food and Beverage – Astro Original Organics
2008 Finalist, Food and Beverage – Astro BioBest Vitalité
2008 Finalist, Food and Beverage – Astro BioBest Smoothie
2008 Finalist, Food and Beverage – Astro BioBest Maximmunité