76design offers expertise in Web Metrics & Analytics Consulting to measure client goals for their websites.
A web analytics program requires a cross-functional team; it isn’t just a graph of hits. At 76design, Web analytics includes reporting, research, testing, benchmarking, site optimization and content development. And then repeat.
A typical website design and development project will include an analytics strategy developed early in the project. The first step is to define goals and performance indicators. From these indicators we build in web analytics, data capture, or logging to ensure that we are taking an accurate snapshot of your environment.
By manipulating and working with data we are able to provide insights into the behaviour of the customers on your website. If the goals of the site are well-prescribed, we can predict what activity will indicate a successful campaign or development project.
Testing and Optimization
At 76design we take pride in the many long-standing relationships that we have with clients. Optimization is a day-to-day operation and a regular service for our clients. Optimization is also a fundamental component of our agile development process. As part of a quick-responding feedback system we will analyze, offer insights and then implement an optimized solution. When we find optimization options are equally balanced, we will test theories by releasing incremental changes or by polling the audience. We let the crowd decide.
76design uses Google Analytics as a web analytics provider. We use Google Analytics to measure success by setting up conversion goals. Other best practices include tracking site search words, filtering out in-house web traffic, filtered segments, multiple accounts, and behaviour tracking.
Web metrics and analytics provide you with information, awareness and intelligence so your site can drive business.