The Sales Coaching Office is a sales coaching infrastructure and framework that embeds coaching discipline for optimal sales results. This unique, integrated approach has helped our customers achieve up to a 40%improvement in sales performance, impacting the top 30% of their deals.
The companies we work with clearly recognize the value of sales coaching. As a result of coaching Return on Investment in sales goes up 27% according to Gallup and, where sales coaching is involved, customer loyalty improves by 56%. But what do you do if you don’t have the resources or skills to embed a sales coaching discipline in your sales organization? The Sales Coaching Office is spearheaded by our Black Belt sales coaches to delivered accelerated impact – increased revenue now, and sustained results – by embedding the sales coaching discipline in your organization.
Sales Coaching Office Infrastructure
The Sales Coaching Office infrastructure is designed to align 5 key elements to deliver sustained, repeatable and predictable results for customers. These are: training and enabling content and technology (SCO Resource Center); expert coaching of the sales process, sales methodology and specific deals (Coaching Operations); underlying processes and support systems (Logistics); measurement and reporting (Analytics); capturing, assessing and pushing of competitive trends and sales best practices back out to field sales and sales management (Sales Insights), completing a formal embedded coaching system, with a ‘closed loop approach’ to sales performance improvement.