A basic group of products that are sugar infused, or fibre infused to reduce sugar and calories.
This basic group will be positioned as category changing products in the packaged fruit snacks
category. The differentiating product attributes are: superior eating quality; healthy eating
compared to most snack foods; minimally processed with no preservatives; more convenient and
stable than fresh fruit; and priced to signify quality and offer value compared to other healthy
A functionally enhanced group of products fortified with functional ingredients targeted at
treating or preventing specific conditions and diseases. The functionally enhanced group will
be positioned as a new product category for health food stores and the health food sections
of grocery chains. The differentiating attributes are: eating quality; natural delivery of health
benefits; convenient daily dose packaging for on the go attainment of recommended daily intake
of the active ingredients.
These products do not require refrigeration or freezing and are therefore ideal for merchandising
in health food stores and related health centres.