Solve The Right Problem...And Your Radio Ads Will Never Go Wrong
Wray Ellis Productions
Leadership Training, Author, Motivational Speaker
Anyone in the radio industry knows how effective the medium can be. However, for many radio insiders and advertisers alike, harnessing its full sales potential can seem shrouded in mystery. Sometimes a campaign works, sometimes it doesn’t.
Radio creative expert Wray Ellis shines new light on how to make radio commercials extremely (and instantly) effective. He has encapsulated his three decades of generating exceptional radio results into a new book:
Solve The Right Problem…and your radio ads will never go wrong.
This book is a must-read for anyone in the radio industry. Sales reps, Creatives and Advertisers would benefit from Wray’s years in the creative trenches. He’ll show you why some commercials work and others do not. He has distilled his radio knowledge into an informative, sometime witty, always useful handbook & study course. Readers go away from this book with a new understanding of the medium and have the skills and tools to know in advance whether a radio campaign will succeed or fail.
“I couldn’t begin to guess, much less count the number of radio commercials I have voiced. Your book is the best no nonsense recipe for fixing what is wrong with the part of Radio that pays the bills.” Fred Napoli, veteran voice artist; Narrator: D-Day To Victory (t.v. series)
Solve The Right Problem will ensure that all of your radio commercials achieve the highest possible level of effectiveness…every time.
, Creative Expert
, Leadership Training
, Motivational Speaker
, radio commercials