local seo

By: Choicewebservices  09-12-2011
Keywords: search engines

If you’re looking for a results-oriented SEO company that can actually increase your local rankings and website traffic, we should be at the top of your list.  As you may know, ranking in the major search engines like Google, Bing, and Yahoo is not an easy task.  Many companies sell search engine marketing, but most of them don’t even rank for any competitive terms.  Shouldn’t a company that claims to SEO your site rank for at least 1 or 2 of its main terms?

Sometimes what you do is just as important as what you don’t do.  There are several outdated techniques that many companies still use today.  Not only are some of these tactics useless, but some can actually hurt your chances for ranking or even cause a penalty.  With several years’ experience across dozens of industries, we’ve learned what works and what doesn’t work.

Here are some more details about the services we offer:

Keyword Research – Start With the Right Keywords

A local marketing campaign can be doomed from the start if you choose the wrong keywords.  Many companies still get keyword research wrong.  When researching keywords, we believe you should look at Exact and Phrase match numbers much more closely than Broad match numbers.  Broad match numbers are often much larger than Exact match numbers so many firms will use them to help inflate their estimates.  “Look how much traffic you’ll get when you use our service!” So, instead of realistic numbers that Exact match provides, you’ll often receive pie-in-the-sky numbers due to ignorance and an over-reliance on Broad match.

Onsite Optimization – A Strong Foundation Makes Ranking Easier

If you’re website is not setup in a way that makes it easy for search engines to find your content and navigate your site, you’re putting yourself at a disadvantage right from the start.  You could have the best backlinks, but if you’re website is horrible, you’re probably not going to rank well.

Do the wrong things onsite and you could pay dearly.  Many potential clients contact me for proposals, and when I review their site, I see that their last company created “optimized” pages or content to help them rank better.  Most of the time these turn out to be very low quality pages or repetitive content that are just created for search engine spiders.  The problem is that sometimes these types of tricks work in the short term, but could really hurt your progress for the long term.

We will evaluate your website for any existing problems as well as offer solutions that will improve your site’s authority for a given topic.

Link Building and Offsite Optimization – Some of the Biggest Factors in Your Site’s Rankings

Search engines consider a link to your site similar to the way a vote signals endorsement.  If a site links to your site, especially if that site or page is relevant to your site, then that link, or ‘vote’, will help increase your ranking.  It will help even more so if that site that links to you is trusted by the search engine and if the link has anchor text related to the keyword you want to rank for.

We offer various types of link building services for our clients, but our main focus is on relevance and unique content.

Social Media – Interact with Your Market

Social media, when used properly, can help you attract new clients and interact with existing customers in a very positive way.  Social sites like Facebook and Twitter as well as social news sites are great ways to increase your online presence and are very complementary to better organic rankings.

Get Results – Here’s Some Proof

I’m not a huge fan of sharing my clients’ results.  Why not? As I’m sure you know, ranking in Google is a competitive undertaking.  If I just list my clients here with their company url’s, my competitors (or theirs) can try to reverse engineer my results.  Even with that sort of analysis, only an elite professional would have a chance of duplicating my efforts since I’m very careful about not leaving tracks about how I get my rankings.  That being said, below are few rankings for my site (Magic Wall Wraps). The majority of my clients are experiencing similar, if not better, results from my SEO services. The actual ranking if you go ahead and search today may be slightly up or down, since rankings do tend to fluctuate a little bit.

Keywords: search engines

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