- Surveys - mail, telephone, e-mail and web-based
- Focus groups & discussion groups
- Data mining & data analysis
- Action plans
- Market research
- Business intelligence
Information that is both accurate and current is critical to providing insight that leads to better decision-making. Westbay staff has extensive experience in collecting and providing key information, including the design and implementation of surveys, consultations and focus groups; data mining and analysis; profiling the collected information; and, developing action plans based on the research results.
- Performance measurement
- Client and employee satisfaction
- Modern comptrollership
The identification and implementation of performance indicators is an important component in measuring and improving organizational performance and in increasing client and employee satisfaction. Westbay staff has undertaken a number of assignments involving the design of performance management frameworks, and the implementation of tools and systems to measure and improve performance.
Planning & Prioritization
- Investment planning – portfolio and project
- Strategic planning
- Business case development
- Cost-benefit analysis
- Prioritization approaches
- Marketing planning
Well-founded plans are fundamental to successful execution of strategies and resource allocation within organizations. Westbay staff has undertaken investment planning, capital budgeting, project prioritization, cost-benefit analysis and business case preparation for a number of organizations. In addition, Westbay has been involved in developing business plans and formulating strategy, including competitive analysis, positioning, definition of product/service features, pricing, selection of distribution channels and advertising/promotion approaches.
- Program evaluation and review
- Project complexity and risk assessment
Assessment of existing projects and programs can provide useful insights for future planning. Lessons learned and opinions/statistics collected can be invaluable in redirecting resources to improve client satisfaction and financial performance. Westbay staff has undertaken a number of program evaluation studies to assess relevance and performance, and to determine "what is working" and "what needs to be improved".
- Project management
Effective project management is crucial to successful project implementation and obtaining value for money. Westbay staff is experienced in project management, either as a direct service to manage projects for a client or in managing its consulting assignments. Training is fundamental to implementing change in organizations. Westbay staff is experienced in both developing and implementing training programs.