Service Areas - Research - Westbay Research

By: Westbay Research  09-12-2011
Keywords: Project Management, Market Research, Performance Management

Obtain Insight

  • Surveys - mail, telephone, e-mail and web-based
  • Consultations
  • Focus groups & discussion groups
  • Data mining & data analysis
  • Profiling
  • Action plans
  • Market research
  • Business intelligence

Information that is both accurate and current is critical to providing insight that leads to better decision-making. Westbay staff has extensive experience in collecting and providing key information, including the design and implementation of surveys, consultations and focus groups; data mining and analysis; profiling the collected information; and, developing action plans based on the research results.

Enhancing Performance

  • Performance measurement
  • Client and employee satisfaction
  • Modern comptrollership

The identification and implementation of performance indicators is an important component in measuring and improving organizational performance and in increasing client and employee satisfaction. Westbay staff has undertaken a number of assignments involving the design of performance management frameworks, and the implementation of tools and systems to measure and improve performance.

Planning & Prioritization

  • Investment planning – portfolio and project
  • Strategic planning
  • Business case development
  • Cost-benefit analysis
  • Prioritization approaches
  • Marketing planning

Well-founded plans are fundamental to successful execution of strategies and resource allocation within organizations. Westbay staff has undertaken investment planning, capital budgeting, project prioritization, cost-benefit analysis and business case preparation for a number of organizations. In addition, Westbay has been involved in developing business plans and formulating strategy, including competitive analysis, positioning, definition of product/service features, pricing, selection of distribution channels and advertising/promotion approaches.


  • Program evaluation and review
  • Project complexity and risk assessment

Assessment of existing projects and programs can provide useful insights for future planning. Lessons learned and opinions/statistics collected can be invaluable in redirecting resources to improve client satisfaction and financial performance. Westbay staff has undertaken a number of program evaluation studies to assess relevance and performance, and to determine "what is working" and "what needs to be improved".


  • Project management
  • Training

Effective project management is crucial to successful project implementation and obtaining value for money. Westbay staff is experienced in project management, either as a direct service to manage projects for a client or in managing its consulting assignments. Training is fundamental to implementing change in organizations. Westbay staff is experienced in both developing and implementing training programs.

Keywords: Data Analysis, Focus Groups, Market Research, Performance Management, Project Management

Contact Westbay Research

Email - none provided

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