Marketing Audits

By: Train Of Thoughts  01-02-2011
Keywords: Marketing Organisation

A Train of Thoughts marketing audit starts with interviews with the management team, marketing staff and customers. The plan can be extremely detailed and delivered according to internal audit team standards.

By understanding an organization’s strategic direction, Train of Thoughts can measure marketing performance and completes a full analysis of its marketing planning process and marketing metrics. This external perspective helps an organization identify gaps where it may need to invest, divest, or better manage its metrics to develop effective marketing strategies.

The output, complete with competitive benchmarking and analyses, is a set of recommendations (with actions, timescales, priorities and budgets) to better align marketing with the corporate vision. It’s like a marketing effectiveness road map.

Keywords: Marketing Organisation