Train of Thoughts offers a fresh approach to business development plans, with a detailed look at market segmentation, target markets, marketing options, channel strategies, competitive positioning and tactical initiatives.
Business development and market development plans are no good if they
sit in glorious isolation on a shelf above a desk. To be valuable,
these plans need to be perfectly in synch with the business, flow from
the organization’s strategic plan and come with clear plans –
deliverables, ownership, costs, timescales and metrics for success.