Business Development Initiatives

By: Train Of Thoughts  01-02-2011
Keywords: integrated marketing

Train of Thoughts offers a fresh approach to business development plans, with a detailed look at market segmentation, target markets, marketing options, channel strategies, competitive positioning and tactical initiatives.


Business development and market development plans are no good if they sit in glorious isolation on a shelf above a desk. To be valuable, these plans need to be perfectly in synch with the business, flow from the organization’s strategic plan and come with clear plans – deliverables, ownership, costs, timescales and metrics for success.

Keywords: integrated marketing