Before, During, and After the Meeting « The Conference Publishers

By: The Conference Publishers  09-12-2011
Keywords: Conference, Conference Publishers

Before, During, and After the Meeting « The Conference Publishers

A conference is about much more than the days participants spend in sessions. It’s part of a conversation that began weeks, months, or years before they arrived onsite, and will continue long after they get home.

You can position your conference as part of a 12-month cycle of learning, deliberation, marketing, product development, listening, or advocacy—whatever it is that your organization set out to achieve when it decided to host a meeting.

Before your conference

The months before the meeting are your moment to assemble the widest possible audience for your event, bring participants together in online communities, and help speakers connect more effectively. Before you go onsite, we can help you

  • Develop effective audience development and marketing strategies
  • Organize and moderate online communities, for the entire conference or specific subject streams
  • Assemble speaker information and other dynamic content for a website that makes your conference an irresistible draw for participants
  • Offer PowerPoint training and production for any speakers who need help presenting their material

During the conference

Onsite content capture has always been The Conference Publishers’ claim to fame. Check out the rest of this site to find out how we can help.

After the conference

By the time a conference ends, most meeting organizers are ready to move on to their next assignment. But for participants, the event was just the beginning. The community that gathered onsite will go home but they won’t disappear, and they’ll want to start taking action on the issues that brought them together in the first place. Which makes the content and key findings of the conference an important platform for further dialogue, planning, and action.

After your conference ends—and after we’ve summarized the results—you can count on The Conference Publishers to

  • Develop a marketing and outreach plan to deliver your post-conference message to the widest possible audience
  • Help you keep the audience together through online communities, smaller local events, and in-house communications
  • Prompt participants to develop projects and concrete actions based on the knowledge and contacts they gained onsite, then develop case studies to help you tell their story
  • Conduct follow-up surveys to measure the tangible results the conference produced
  • Keep the audience engaged until it’s time to open marketing and registration for the next annual conference in the series

Keywords: Conference, Conference Publishers

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