Combining research, strategy and planning, Strategic Moves helps medium-sized and large companies tackle their most demanding business challenges, from the complex to the transformational - forging connections between brand and offering, customers and partners. Whether you’re looking for end-to-end strategy evolution or the benefit of a specific function, we can deliver.
- Business strategy
- Business planning
- Brand strategy and positioning
- Marketing strategy
- Online marketing/social networking Facilitation
Good research informs decisions and guides action. Through literature reviews, in-depth interviews, surveys, focus groups, competitive reviews, communications audits, customer data analyses, user acceptance testing of web sites, and business intelligence, we gather and weigh the relevant data to produce actionable advice on how to drive your business forward.
We help you establish a deeper awareness of your external environment—your customers and the market conditions you face—and apply that understanding within your own organization. We select the most appropriate strategy frameworks for your situation. Every strategy we build is unique: we inquire and investigate, we listen and consider the specifics of your situation, goals, objectives and capacity and develop customized, measurable solutions focused on the dynamics of your specific market or milieu.
Based on our implementation experience, we know which tactics will be most effective in helping you achieve your strategic goals—and build those tactics into your implementation plan. To ensure you have the capacity to execute, we evaluate your existing organizational processes, skills and resources, identifying gaps proactively and proposing how to fill them. We call on specialized partners when needed, performing consultations and facilitations to ensure participation and secure buy-in.
Your brand shapes how others perceive you: it establishes your reputation. We help new ventures build their brands from the ground up. When evolving a brand strategy, we consider the customer experience first and foremost. We also talk to your partners, suppliers and employees to gain a 360o perspective. We assess your communications materials and assess resonance of intended and unintended messages. We identify where your organization excels and set out a strategic pathway to achieve your brand ambitions.
We help you identify the best ways to engage your audiences and make meaningful connections, whether using traditional media or emerging platforms. Importantly, our strategies include measures of success ranging from sales dash boards to pre-purchase measures like awareness, familiarity and intent-to-buy scores, enabling you to objectively assess the effectiveness of creative campaigns and outreach activities.
Online/social media strategy
Whether you want to build an e-commerce class transactional web presence, participate in consumer-driven social networks such as YouTube, Facebook and Twitter, or leverage new platforms to reach and engage with customers, we have the online channel experience and expertise to see your plans through and meet specified success measures.
We design and facilitate workshops throughout the course of many projects. We also offer facilitation as a discrete service for clients engaging groups in strategic discussions, combining our expertise as facilitators with our specialization in brand and marketing strategy to bring business focus and informed direction to every session.
Knowledge transfer is built into our practice: at every project stage we help build your team’s capacity for strategic marketing decision making. We conduct workshops and other training sessions on topics including audience development in the arts and cultural sector and how to produce actionable research.