Ottawa Branding and Identity | silenceIT Inc

By: Silence It  09-12-2011
Keywords: Logo

Your identity – your brand – is more than a logo in the upper left-hand corner of your website. It’s the essence of who you are as a company. The (hopefully indelible) stamp you leave behind as goodwill.

If you write it in three lucid sentences, that’s your key messaging. If you set it to paper in four words or less, it’s a tag line. If you transform the core concept into a meaningful and memorable illustration, you have your logo.

Brand and identity – the professional representation of a company’s core values – is an investment, much like the skilled people who work for you. Cut corners and it could mean the difference between doing well enough and competing at the top of your market.

silenceIT’s approach is multidisciplinary. It involves our business artists and copywriters with you and your staff in a collaborative session that identifies – and celebrates – your uniqueness as an enterprise. Personality flows through the visual, auditory and written content on your site. When customers know you better, they reward you with business.

Keywords: Logo

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