Search Engine Optimization is what allows your site to be visible in the search engines. There are several different techniques that we implement in order to get your website listed in the search engines. Without getting too geeky – some of these techniques include website analysis and diagnostics, social media, video marketing, content syndication, social bookmarking, incoming links, outgoing links, site submissions, site shares, backlinks and local search procedures.
Each of those techniques listed can also be broken down into several different categories and duties but we won’t get into that right now. Google and other search engines have a list of set rules they call algorithms that websites must follow. Search engines will give your site kudos and credit by ranking you well if your site follows the rules best.