Print Collateral

By: Nervewerx  11-11-2010
Keywords: Logo Design, Corporate Identity, Business Logo Design

Digital content is sexy. Print isn’t. And yet, print remains a vital medium if you need customers to actually read and understand information about your product or service.

Reading speeds decline by as much as 10.7% on tablets and PCs compared to print. Even higher-literacy users will only scan digital content and quickly lose interest if nothing compelling seizes their attention.

That’s why digital makes a great first impression, and print closes the deal. It’s the killer app for complex ideas.

Nervewerx makes print sexy.

We know print is a tactile experience. That’s why stock selection and design are co-dependent; why embossing evokes an emotional response; why spot varnish or foil trigger mnemonic associations.

This isn’t about running a sheet of paper through a laser printer. This is the subtle art of sensory engagement. It’s about imprinting ideas on the mind, as letters are impressed upon a page.

Print Collateral: Deliverables
- Brochures and sell sheets
- Data sheets
- User manuals and quick-start guides
- Presentation folders and inserts
- Product packaging
- Product labels
- Business cards
- Direct mail flyers
- Promotional merchandise

Print Collateral: Services
- Content development
- Stock and custom photography
- Vector illustrations
- Page layout and design
- Printing coordination
- Print mechanicals production
- Folder and product kitting
- Direct mail marketing coordination
- Ad rate negotiations and placement

Keywords: Business Logo Design, Business Plan, Corporate Identity, Logo Design, marketing plan, technical marketing, Technical Writing