Harris/Decima - Performance Research

By: Decima  09-12-2011

The Harris/Decima Brand Performance practice assists clients with understanding how reputation can be used as a driving force toward desired business outcomes amongst a myriad of stakeholder groups.

Our comprehensive solutions offering includes:

  • Assessment of organizational infrastructure and readiness to proactively manage reputation
  • Development and execution of custom reputation measurement instruments and models — Action planning for improving or developing communication and program strategies, content, and tactics
  • Consultation and training for ongoing reputation management


Why Harris/Decima

  • Cutting edge expertise in all areas of brand and company management
  • Brand and Communications, Reputation Management, and Stakeholder Relations
  • Single-minded focus on understanding and strengthening bonds
  • With all brand stakeholders: Consumers, customers, influencers, C-Suite, employees, the financial community
  • Industry and subject-matter defining point of view on Reputation Measurement and Management with hands-on, pragmatic consulting capability
  • 30 years of experience defining and improving reputation measurement
  • With proprietary analytic and modeling tools
  • Global reach, approach, and framework


Other products and services from Decima

09-12-2011

Harris/Decima - Reputation Audit

Reputation is not necessarily informed by any actual knowledge about, communication from, or interaction with the company – and can be held, communicated, transmitted, and transferred by stakeholders who are outside the company’s control or knowledge. Corporate Reputation can be defined as the sum of all perceptions and expectations that relevant stakeholders have about a company in relation to that specific stakeholder’s own agenda.


09-12-2011

Harris/Decima - Competitive Landscape

Harris/Decima's Competitive Landscape solutions draw upon the unmatched resources of our Brand, Customer Loyalty, and Stakeholder practices to provide you with rich insight and actionable foresight on where your brand stands vis-à-vis your competitors.


09-12-2011

Harris/Decima - Audience Measurement & Engagement

Harris/Decima offers multi-client and client-specific approaches to measuring media engagement – all of which include our proprietary Consumer Connection approach as the core, proven metric underlying audience engagement and a validated predictor of future purchase behavior.


09-12-2011

Harris/Decima - Market Structure & Size

Harris Interactive’s Market Structure solution helps you better position new and existing products by providing a map of your market in terms of which products are used by whom and in what situations. Which products in your category are used by individuals across a wide array of occasions and which are only used in specific situations.


09-12-2011

Harris/Decima - Market Research

Beyond this, we help you comprehend how individuals interact with brands and products, providing a detailed description of your market’s texture and any accompanying opportunities. Harris/Decima’s Market Assessment solutions provide a cohesive understanding of markets — both the ones you operate in now and ones you may want to enter.


09-12-2011

Harris/Decima - Brand & Communications

Harris/Decima offers a variety of “asking” and “listening” methods to understand how consumers are experiencing and connecting with your brand…whether they are “real” consumers, business targets, employees or the media. Brand and stakeholder relationship researchers focused on specific industries to deepen insight and provide actionable knowledge.