Harris/Decima's Competitive Landscape solutions draw upon the unmatched resources of our Brand, Customer Loyalty, and Stakeholder practices to provide you with rich insight and actionable foresight on where your brand stands vis-à-vis your competitors.
If you need a quick read or have a limited budget, our multi-client products such as EquiTrend®, our comprehensive study of brands, and RQ®—our unique overview of corporate reputation—can help you gauge the most salient aspects of your markets from a consumer’s perspective. Capturing more than just positive and negative perceptions of brands, these studies help you understand the nature of consumer connections to brands, their level of commitment, and their advocacy.
When you need a more comprehensive assessment of brand performance in the marketplace, we offer an extensive suite of strategy and positioning solutions. For example:
Social Media Monitoring lets you examine what’s being said about your brand and competitor brands so that you can keep abreast of leading edge consumer opinions before they become common viewpoint.
VISTA (Values In Strategy Assessment) helps you identify equities associated with your brand and those of your competitors, connect them with consumer needs, and link them in a decision-making pathway that provides positioning insights.
Strategic Cube provides a detailed and precise, attribute by attribute, identification of your brands strengths and weaknesses compared to competitors – highlighting which matter most to individuals decision-making.
Stakeholder solutions focus on the customer relationships that companies have with individuals. You can examine the total relationship that individuals have with a company or their interactions with specific touchpoints and/or products.