Harris/Decima - Competitive Landscape

By: Decima  09-12-2011
Keywords: media monitoring, Social Media Monitoring

Harris/Decima's Competitive Landscape solutions draw upon the unmatched resources of our Brand, Customer Loyalty, and Stakeholder practices to provide you with rich insight and actionable foresight on where your brand stands vis-à-vis your competitors.

If you need a quick read or have a limited budget, our multi-client products such as EquiTrend®, our comprehensive study of brands, and RQ®—our unique overview of corporate reputation—can help you gauge the most salient aspects of your markets from a consumer’s perspective. Capturing more than just positive and negative perceptions of brands, these studies help you understand the nature of consumer connections to brands, their level of commitment, and their advocacy.

When you need a more comprehensive assessment of brand performance in the marketplace, we offer an extensive suite of strategy and positioning solutions. For example:

  • Social Media Monitoring lets you examine what’s being said about your brand and competitor brands so that you can keep abreast of leading edge consumer opinions before they become common viewpoint.
  • VISTA (Values In Strategy Assessment) helps you identify equities associated with your brand and those of your competitors, connect them with consumer needs, and link them in a decision-making pathway that provides positioning insights.
  • Strategic Cube provides a detailed and precise, attribute by attribute, identification of your brands strengths and weaknesses compared to competitors – highlighting which matter most to individuals decision-making.
  • Stakeholder solutions focus on the customer relationships that companies have with individuals. You can examine the total relationship that individuals have with a company or their interactions with specific touchpoints and/or products.

Keywords: media monitoring, Social Media Monitoring

Other products and services from Decima


Harris/Decima - Reputation Audit

Reputation is not necessarily informed by any actual knowledge about, communication from, or interaction with the company – and can be held, communicated, transmitted, and transferred by stakeholders who are outside the company’s control or knowledge. Corporate Reputation can be defined as the sum of all perceptions and expectations that relevant stakeholders have about a company in relation to that specific stakeholder’s own agenda.


Harris/Decima - Performance Research

The Harris/Decima Brand Performance practice assists clients with understanding how reputation can be used as a driving force toward desired business outcomes amongst a myriad of stakeholder groups. Development and execution of custom reputation measurement instruments and models — Action planning for improving or developing communication and program strategies, content, and tactics.


Harris/Decima - Audience Measurement & Engagement

Harris/Decima offers multi-client and client-specific approaches to measuring media engagement – all of which include our proprietary Consumer Connection approach as the core, proven metric underlying audience engagement and a validated predictor of future purchase behavior.


Harris/Decima - Market Structure & Size

Harris Interactive’s Market Structure solution helps you better position new and existing products by providing a map of your market in terms of which products are used by whom and in what situations. Which products in your category are used by individuals across a wide array of occasions and which are only used in specific situations.


Harris/Decima - Market Research

Beyond this, we help you comprehend how individuals interact with brands and products, providing a detailed description of your market’s texture and any accompanying opportunities. Harris/Decima’s Market Assessment solutions provide a cohesive understanding of markets — both the ones you operate in now and ones you may want to enter.


Harris/Decima - Brand & Communications

Harris/Decima offers a variety of “asking” and “listening” methods to understand how consumers are experiencing and connecting with your brand…whether they are “real” consumers, business targets, employees or the media. Brand and stakeholder relationship researchers focused on specific industries to deepen insight and provide actionable knowledge.