Harris/Decima - Brand & Communications

By: Decima  09-12-2011
Keywords: data collection

Harris/Decima offers a variety of “asking” and “listening” methods to understand how consumers are experiencing and connecting with your brand…whether they are “real” consumers, business targets, employees or the media.

Our performance solutions span our Centers of Excellence:  brand and ad tracking build on the values and connections that form the core of our approach to Brand and Communications; customer churn and touchpoint experience are derived from years of experience in monitoring Stakeholder Relationships; and our approach to measuring and tracking corporate reputation is again led by acknowledged leaders in Reputation Management using both multi-client and consultative, customized approaches.

And to fulfill our promise of being “ahead of what’s next”, we have developed tools to mine social media and analyze structured and unstructured date using natural language processing and reported using unique and customer-friendly tools.  When paired with traditional analyses, these new tools offer unparalleled insight into what your audience is saying and doing with regard to your brand.

Why Harris/Decima

Industry-specific expertise and best practices

  • Centers of Excellence with senior consultants to propel latitude of thought and ideation
  • Brand and stakeholder relationship researchers focused on specific industries to deepen insight and provide actionable knowledge

Proprietary frameworks that connects with stakeholder values and commitment

  • Measurable throughout entire brand lifecycle
  • Validated through years of data collection across multiple studies and industries

Industry leadership

  • 10 ARF David Ogilvy awards since 2006

Keywords: data collection

Other products and services from Decima


Harris/Decima - Reputation Audit

Reputation is not necessarily informed by any actual knowledge about, communication from, or interaction with the company – and can be held, communicated, transmitted, and transferred by stakeholders who are outside the company’s control or knowledge. Corporate Reputation can be defined as the sum of all perceptions and expectations that relevant stakeholders have about a company in relation to that specific stakeholder’s own agenda.


Harris/Decima - Performance Research

The Harris/Decima Brand Performance practice assists clients with understanding how reputation can be used as a driving force toward desired business outcomes amongst a myriad of stakeholder groups. Development and execution of custom reputation measurement instruments and models — Action planning for improving or developing communication and program strategies, content, and tactics.


Harris/Decima - Competitive Landscape

Harris/Decima's Competitive Landscape solutions draw upon the unmatched resources of our Brand, Customer Loyalty, and Stakeholder practices to provide you with rich insight and actionable foresight on where your brand stands vis-à-vis your competitors.


Harris/Decima - Audience Measurement & Engagement

Harris/Decima offers multi-client and client-specific approaches to measuring media engagement – all of which include our proprietary Consumer Connection approach as the core, proven metric underlying audience engagement and a validated predictor of future purchase behavior.


Harris/Decima - Market Structure & Size

Harris Interactive’s Market Structure solution helps you better position new and existing products by providing a map of your market in terms of which products are used by whom and in what situations. Which products in your category are used by individuals across a wide array of occasions and which are only used in specific situations.


Harris/Decima - Market Research

Beyond this, we help you comprehend how individuals interact with brands and products, providing a detailed description of your market’s texture and any accompanying opportunities. Harris/Decima’s Market Assessment solutions provide a cohesive understanding of markets — both the ones you operate in now and ones you may want to enter.