By: Cullbridge  09-12-2011
Keywords: climate change, Trading Program, Phosphorus Trading

Cullbridge™ builds solid bridges for our clients - ones they can use reliably to reach and engage their target audiences. Solid bridges require sound foundations. We have extensive experience with both qualitative and quantitative research, and with the subsequent development of marketing / communication strategies that work. The firm regularly conducts focus groups, telephone interviews, facilitated consultations, literature reviews, and brainstorming sessions. 

We excel in our ability to:
  • get to the core of issues;

  • identify and address relevant motivators, barriers, and points of maximum leverage;

  • grasp the complex inter-relationships among key issues and players, and identify synergistic opportunities; and

  • engage target audiences in taking action.

  • Benchmarking / Best Practice Reviews / Learning From other Programs

, , , , , , , , , and various projects for Toronto Public Health

Cross-Canada consumer focus groups:, , ,

  • Public and Stakeholder Consultations

Transport Canada's Sustainable Development StrategyHeld national consultations for Transport Canada’s Third Sustainable Development Strategy. This involved eight full day focus groups and written comments. In collaboration with Bronson Consulting. 

South Nation Pilot Phosphorus Trading Program  Currently conducting participants and stakeholder interviews as part of an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program.

  • Shopper / User Intercept Studies 

Shoppers  Researched consumers’ willingness to pay for products that mitigate climate change (such as high efficiency appliances.) This included a shopper intercept survey of 700 individuals. (In collaboration with the Summerhill Group.)

Trail Users Assisted The Environment Network in evaluating the impact of new trails.

Cross-Canada and international stakeholder / expert interviews: , , , Energy Innovators Survey, , , ,

Keywords: climate change, Phosphorus Trading, Trading Program,

Other products and services from Cullbridge



Energy Innovators Survey Provided recommendations on how to better support member school boards in making energy efficiency improvements through the Energy Innovators Program, based on a telephone survey of participants across Canada. Pilot Phosphorus Trading Program Conducted an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program, based on input, process, output and impact measures.



This full viability study included market studies of selected promising countries; environmental and physical viability studies; potential impacts on minimizing the purchase and use of air conditioners, and increasing energy conservation; liaison with potential partners; and an assessment of social impacts and equal opportunity employment.



Cullbridge is routinely carrying out this sort of research so we are set up to do it cost-effectively; we may already have found and documented many of the best programs in your area of interest. One of the best ways of giving your program a head start, is to begin with best practice research or benchmarking.


Social Marketing Workshops, Webinars and Talks - Webinar Hosting

Roughly 95% of participants in our social marketing webinars have said they would either definitely or probably take another session this year and would recommend the sessions to their colleagues. Our experienced moderators can orient your webinar participants, assist with transitions between speakers, and facilitate the answering of questions. Our service is based on six years of experience hosting over 300 webinars.