By: Cullbridge  09-12-2011
Keywords: climate change, clean air, Social Marketing

  • Bell Canada  Evaluaed the impact of a social marketing campaign to engage Bell employees in climate change mitigation actions at work, at home and on the road.  

  • Car Heaven  Evaluated the Clean Air Foundation’s Car Heaven program, which promotes earlier retirement of older, more polluting vehicles.

  • Clean Air Day  Helped Environment Canada and the Clean Air Day Steering Committee assess past performance and future options for Clean Air Day.

  • Energy Innovators Survey  Provided recommendations on how to better support member school boards in making energy efficiency improvements through the Energy Innovators Program, based on a telephone survey of participants across Canada.

  • Pilot Phosphorus Trading Program Conducted an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program, based on input, process, output and impact measures.  

  • Switch Out  Conducted an evaluation of the Switch Out program, including a survey of participating and non- participating businesses.

  • Keywords: clean air, climate change, Mitigation Actions, Phosphorus Trading, Social Marketing, Steering Committee, Trading Program,

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    South Nation Pilot Phosphorus Trading Program Currently conducting participants and stakeholder interviews as part of an external evaluation of South Nation River Watershed’s Pilot Total Phosphorus Management Program. We have extensive experience with both qualitative and quantitative research, and with the subsequent development of marketing / communication strategies that work.



    This full viability study included market studies of selected promising countries; environmental and physical viability studies; potential impacts on minimizing the purchase and use of air conditioners, and increasing energy conservation; liaison with potential partners; and an assessment of social impacts and equal opportunity employment.



    Cullbridge is routinely carrying out this sort of research so we are set up to do it cost-effectively; we may already have found and documented many of the best programs in your area of interest. One of the best ways of giving your program a head start, is to begin with best practice research or benchmarking.


    Social Marketing Workshops, Webinars and Talks - Webinar Hosting

    Roughly 95% of participants in our social marketing webinars have said they would either definitely or probably take another session this year and would recommend the sessions to their colleagues. Our experienced moderators can orient your webinar participants, assist with transitions between speakers, and facilitate the answering of questions. Our service is based on six years of experience hosting over 300 webinars.