CPA Global - Maximising the value of your IP
Before working with CPA Global, Microsoft used a mixture of in-house and out-of-house counsel to manage its patent portfolio. But the system was costly and unwieldy. CPA Global's outsourcing services enabled the company to keep up with tightening budgets without sacrificing quality of work, as Marty Shively, Microsoft's Associate General Counsel and Director of Worldwide IP Operations, explains.
Each system automates and centralises the IP management function in order to ensure that businesses capture, store and retrieve all IP information in an efficient and cost-effective manner. Sophisticated reporting and auditing functions provide a snapshot of a company’s IP Rights, associated deadlines and outgoing expenditures, enabling companies to mine for IP value. And because all three systems are fully web-enabled, they also promote online collaboration with agents, partners and patent and trademark offices, driving efficiencies in the way in which IP departments and practices work.
In addition, CPA Global’s IP management systems fully interlink with the provision of our supporting patent, trademark and domain name services, meaning that companies can automatically renew rights, order IP searches to ensure freedom to use, connect to our patent portfolio optimisation support and link into our offshore legal services.