Digital Marketing Strategy | bv02 Inc
should only have a starting point, because Strategy never ends. In today's digital age, where just about every marketing and communication act is measurable, Strategy is an ongoing opportunity. You never stop asking questions. You never stop listening. You never stop adapting. At least, you shouldn't.
E-Marketing and Communication Plans
A clear vision and strategy are the cornerstones of a well-written marketing plan. A useful plan will then outline target audiences, keywords and messages, recommended tactics, metrics to be measured, resource requirements and the risks and opportunities faced in executing the plan.