Brymark Promotions: Products & Services: Portfolio

By: Brymark  09-12-2011


In May 2002, Corel's Product Management Team and Brand Manager were up against tight timelines in getting ready for crucial re-launch of CorelDraw Suite 11. The goal was to reach retail clients who buy Corel Draw products from computer stores, as well as the corporate purchasing managers buying new software for their enterprises.


A key priority for Corel was first sourcing the best suited carry bag, which had to match exactly with Corel's corporate branding. After a needs assessment and creative sessions that involved the Corel team, the chosen program utilized the highest quality bag, stuffed with cool, funky products geared towards drawing tools that were all branded with Corel's new identity. In order to meet Corel's time pressures, delivery involved 60% of the bags being air freighted from China to Ottawa, where Brymark's fulfillment team assembled the packages and the Quality Assurance team conducted a final quality check of every package to be sure they satisfied Corel's requirements. The packages were then delivered to the appropriate worldwide destinations on time and ready for deployment.


From an already close working relationship involving the launch of several worldwide products, the outcome of this project was a successful completion of production, fulfillment, and delivery requirements of a solution that followed Corel's strict branding guidelines and made a measurable impact on their target markets. As issues arose throughout the sourcing, planning, and five-stage fulfillment processes, Brymark briefed Corel staff and provided alternative solutions for the team to review and decide on.



Other products and services from Brymark

09-12-2011

Brymark Promotions: Product & Services

In fact, what we really strive to do is take that responsibility and make it ours - our goal is to become our client's promotional marketing partner - in a nutshell, an extension of your company. Although we excel at sourcing merchandise that ensures our clients achieve their marketing objectives, we also offer a range of services with a view to easing their workload.