There are many ideas about what a successful website is or isn’t.
After 11 years of building website for financial professionals, here’s
our take: It’s not “build it and they will come”. Build it then send them there. Your website always precedes you. Invest in your website. Brevity wins, always. Don’t write a book. Write a sentence, or two. Simple text wins, always. Use words your clients would use. Selling is a process. Wow prospects at every step. Don’t skip steps. Complicated, diverse si