The greatest website in the world is of no use if nobody visits it, and if it doesn't convert customers. Web Marketing is really a two part process. Part one is the way your site is built and put together. The second part is external advertising. While neither is more important than the other, it is vital that you have your house in order before you start inviting the world in.
Technical Site Analysis
At MABWI, we have a comprehensive system of Website analysis that we use to evaluate the technical aspects of a Website. It looks at page structure and content layout to determine how well your site works for Search Engines, and serves to identify some common sources of trouble. The goal of this work is to make your site as readable as possible for Search Engines, and to highlight for them, as much as possible, what you do well, and what sorts of things you can help people with.
Since the advent of Google, writing for search engines has changed. It used to be that you could list hundreds of unrelated words on your site and get good search results. Now, search engines are much smarter, and better at looking at context. Any old "optimization" techniques you may be using could be causing serious damage to your results, or have you removed from the Search index all together. We can identify these techniques, often implemented due to bad advice, and help you restore your position with the search engine.
Once you have your website architecture running properly, then we can work on an external advertising campaign. This can take literally dozens of forms, and what is most appropriate varies widely, depending on your target market.
Sometimes as a business owner, you just don't have time to do everything yourself. Our Website Management packages are a full service option for our clients that do not want to spend the time to look after the technical minutiae of running a website. This service can include things such as:
- Domain name registration & renewal
- Hosting setup
- Content management
- Data backup & recovery
- E-mail administration
- Statistics monitoring
- Selling advertising space on your site
Since all websites are different, and have unique requirements, we will work with you to develop a plan perfectly suited to your needs and budget.
If you have an E-commerce or other income site, we can work with you to develop a plan to increase your ROI. Whether it involves an in-depth Marketing plan, split testing designs or sales pages, or detailed visitor profiling, MABWI can manage these processes.