Our data collection methods include face-to-face in-depth
interviews, focus groups, and telephone, mail and Web-based
surveys. We have conducted hundreds of marketing research
studies and advised clients on a very large number of topics,
including the following:
- Factors influencing physician behavior.
- Physicians' prescribing behavior across different therapeutic
classes. Our recent work covered the hypertension, depression,
asthma, diabetes, arthritis, lipids, obesity, osteoporosis,
and acid-suppressants markets.
- The ideal pharmaceutical representative as defined by
- Factors affecting physicians' attendance at continuing
medical education (CME) events.
- Physicians' use of drug samples.
- Physicians' reading habits and their use of the Internet.
- Physicians' adoption and use of Electronic Medical Records.
- Physicians' reaction to the collection and dissemination
of prescriber data and profiles.
- Physicians' health and implications for pharmaceutical
- The Feminization of Medicine and how to sell to women
- Physicians' reaction to drug ads.
- Physicians’ recommendations of non-prescription
- Physicians' reaction to the direct-to-consumer advertising
of prescription drugs.
- Physicians' participation in survey research and ways
of increasing response rates in physician surveys.
- Physicians and Nutrition.
Over the years, Dr. Sawaya has conducted more than 5,000
personal interviews with physicians. He has also surveyed
numerous pharmaceutical executives and sales representatives,
pharmacists, dietitians, nurses and patients on various marketing
and health-related issues.
Dr. Sawaya enjoys meeting with and addressing pharmaceutical
sales representatives, managers, trainers and marketing executives.
Primary care and specialist reps alike appreciate his candid
talks, practical recommendations and insider views of the
rep-physician relationship. His talks and presentations can
be customized to your company and audience needs.
If you would like Dr. Sawaya to be a speaker at your next
sales meeting or training session, please give him a call
at (613) 841-6975.