Reticulum - Our Services

By: Reticulum  09-12-2011
Keywords: Physicians, Marketing, Surveys


Our data collection methods include face-to-face in-depth interviews, focus groups, and telephone, mail and Web-based surveys. We have conducted hundreds of marketing research studies and advised clients on a very large number of topics, including the following:

  • Factors influencing physician behavior.
  • Physicians' prescribing behavior across different therapeutic classes. Our recent work covered the hypertension, depression, asthma, diabetes, arthritis, lipids, obesity, osteoporosis, and acid-suppressants markets.
  • The ideal pharmaceutical representative as defined by physicians.
  • Factors affecting physicians' attendance at continuing medical education (CME) events.
  • Physicians' use of drug samples.
  • Physicians' reading habits and their use of the Internet.
  • Physicians' adoption and use of Electronic Medical Records.
  • Physicians' reaction to the collection and dissemination of prescriber data and profiles.
  • Physicians' health and implications for pharmaceutical marketers.
  • The Feminization of Medicine and how to sell to women physicians.
  • Physicians' reaction to drug ads.
  • Physicians’ recommendations of non-prescription products.
  • Physicians' reaction to the direct-to-consumer advertising of prescription drugs.
  • Physicians' participation in survey research and ways of increasing response rates in physician surveys.
  • Physicians and Nutrition.

Over the years, Dr. Sawaya has conducted more than 5,000 personal interviews with physicians. He has also surveyed numerous pharmaceutical executives and sales representatives, pharmacists, dietitians, nurses and patients on various marketing and health-related issues.

Dr. Sawaya enjoys meeting with and addressing pharmaceutical sales representatives, managers, trainers and marketing executives. Primary care and specialist reps alike appreciate his candid talks, practical recommendations and insider views of the rep-physician relationship. His talks and presentations can be customized to your company and audience needs.

If you would like Dr. Sawaya to be a speaker at your next sales meeting or training session, please give him a call at (613) 841-6975.

Keywords: Marketing, marketing research, Pharmaceutical Sales, Physicians, Response Rates, Surveys,

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