Route Five International Inc. - Business Development. Strategy. Marketing & Sales. Human Performance - Marketing

By: Route Five International  09-12-2011
Keywords: Marketing, Market Research, marketing strategy

Route Five International Inc. - Business Development. Strategy. Marketing & Sales. Human Performance.




Marketing Your marketing strategy and tactics should express your vision, value proposition, positioning, and competitive advantage and engage the marketplace in a manner that differentiates your organization and drives performance and long term growth. Our services include:Market Research
  • Complete consumer and business market research services

Strategic Marketing Planning
  • Development of marketing strategy (positioning and value proposition)
  • New product and market development strategies
  • Sponsorship and license marketing strategies
  • Pricing, distribution and promotion strategies

Development of Marketing Plans
  • Our planning process can be adapted to any marketing scenario (business to business, business to consumer)

Integrated Marketing Promotion and Communications Programs
  • Media advertising - development of key messages, copy, creative concept  and media strategy
  • Sales promotion - concept development and execution
  • Sales collateral and support - communication of key messages in print format
  • Public relations and publicity - one of the most underutilized tools in the marketing process - we can assist in development of press releases, media relations and interviews, and articles - in print or online
  • Direct marketing and lead generation programs - our approach features a focus on relationship development and creating value
  • Website development, E-marketing strategies, and web-based marketing and sales tools
  • Business film communications - including documentary or promotional films on your company

"I would like to take this opportunity to thank you and your staff for making the McDonalds "Mac Attack" prepaid calling card a tremendous success. Carlson Marketing was without a doubt the booth that attracted the most attention at the meeting. I look forward to working with you in the future"Selina I. Waxman
Account Manager - McDonald's
Carlson Marketing Group

Keywords: Market Research, Marketing, Marketing And Sales, Marketing Strategies, marketing strategy, Strategic Marketing

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