Display Ads (Pay-per-click/PPC)

By: RAVEN5 Ltd.  16-10-2013
Keywords: Search Engine Marketing

Raven5 provides a standardized Google Adwords Program that fits most business requirements and budgets. Search continues to be strong in the market place and the keywords and key phrases developed in a well implemented Google Adwords Program, are the cornerstone of a practical internet marketing and online advertising strategy. Our programs will ensure that all your online marketing is focused and targeted. Understanding what prospects are searching for and building around those search terms can only have positive results organically, on social media networks, conversions and therefore actual revenue. The developed keywords and key phrases should be implemented in all online marketing initiatives, SEM, SEO, SMO, content, blogs, meta data and even email marketing. The Raven5 Google Team will provide the following: strategy, campaign setup, keyword selection, ad building, ad positioning, ad messaging and testing. As part of our process, we will add negative keywords, adjust and test bid pricing, optimize keywords, ads and ad placement. Clients will have full access to our account and account control provided to clients upon completion, as such, all data, ads and keywords will remain with our client. Our clients experience the long term benefits of the learning (if so inclined) as well as track the changes and optimizations of specific campaigns, or just review the reports provided by our team. In order to simplify the process, and in order to build through the initial stages with ease, Raven5 programs include a landing page, targeted to the initiative and keywords. As such, we don't require access to you or your clients website while at the same time providing a full opt-in and auto reply process that denotes the keywords and search criteria. Our pricing structure fits most businesses. The basic Adwords program is a three month learning process and can be adjusted to the account or budget requirements. Reporting in month 1 is weekly, in months 2 and 3 bi-weekly and monthly going forward. At times additional reports will be provided during times of change and transition. Adwords, find out who's curious!

Keywords: Search Engine Marketing

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