Contest Marketing

By: RAVEN5 Ltd.  16-10-2013
Keywords: Email Marketing, Social Media Marketing, E-Marketing

Everybody Wins. Starting With You. We use contest marketing to help brands drive awareness and trial. Expand Your Reach – When someone enters your contest they are encouraged to share with their friends and followers. Their friends and followers can then enter the same contest and share as well. A well-targeted contest can increase your sphere of influence very quickly this way. Spread The Word – Nothing creates waves like an opportunity to win, especially if the prize is right for the target. We’ll help you with the right mix of engagement channels. Nurture Your Database – Inviting someone to enter a contest is asking permission to get to know them. If they agree, you can gain valuable insights and even create loyal brand ambassadors from previously casual acquaintances. Build Cross-Marketing Relationships – Contest marketing is a great opportunity to combine products and elevate brands through association. Test A New Idea – Think of a contest as an extremely soft launch – a way to conduct market research and prove a concept before really investing large dollars. Clear Inventory – Give old merchandise away with a coupon-style contest and gain new followers just in time for a new product launch. Contest Marketing Benefits Increase your database - Without an audience to talk to, there is no one to receive your message. Whether you are just starting out or trying to grow your email database, contest marketing can drive email opt-ins quickly and easily. Increase your Facebook LIKES and Twitter Followers by having your contest entrants share your brand across social media for you. Build a strong following that can promote your brand for you by word of mouth (ie. Social Media) Gather Customer Data - You have the opportunity to poll the entrants as they opt-in to your contest, you can find out what they like and dislike and tailor future products or campaigns to suit them. Distribute content, offers or information - This is the main purpose of having an audience or following to talk to! Find the right audience for your brand. Increase your response rates - Our contest marketing platform can get your offer out there fast and provide ROI through solid opt-ins.

Keywords: Contest Marketing, Email Marketing, emarketing, E-Marketing, Social Media Marketing,

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