Social Media is one of the most important aspects of your business in many ways:
- it is a great networking tool – just as face-to-face networking provides you with an opportunity to build relationships, so does social media
- faster and more direct engagement with your clients
- establish yourself as a “thought leader” in your field and build trust in you and your business
- enhance your brand and increase awareness
- Google indexes social media sites – helping improve your position in search engine results
Once you complete the initial assessment form, we will have a conversation to get to know each other so I can get a feel for your personality and what you want to accomplish.
Develop Your Action Plan
Based on your assessment form and our conversation, I will put together an action plan of the right social media channels for you to participate in, groups and people to follow who will be most likely to become your customers.
Implementation, Training & Ongoing Support
Some people love to jump right into managing their own social media marketing activities and some people just want to do the bare minimum and outsource the ongoing management to a professional. If you are in the first camp, I will coach you on how to update your channels, what products to use to make it easier for you. If you are in the second, I will help you with this on an ongoing basis.
I have recently completed the 2009 and 2010 Social Media Specialist programs with VA Classroom. In completing the 2010 program, an assignment was required. I worked with a lady in North Carolina who has written a book and is looking to either find a publisher or intends to self-publish her book. I prepared a social media action plan for her and she was very impressed with it. The comments by Craig Cannings, the instructor of the program were as follows:
“Thanks for your assignment! This is a very interesting niche client you are working with. I really liked the Social Media Plan you put together. Your Social Media goals are really specific and will be easy to evaluate 60 days down the road. Your action steps are very clear and well thought-out! Your goals will help your client to ignite their search listings and book sales for sure. I really like how you have identified the key thought leaders and groups in Facebook and Twitter to target for this industry. Great job! Congrats on completing the Social Marketing Specialist 2010 Program.”