Compelling and consistent do not happen without strategy. There must be objective insights (through brand and channel audits and audience analysis) and instinctive insights (into human behavior) for a brand’s message to resonate with demanding shoppers at all touchpoints – to compel purchase. For all this to happen rapidly, effectively and efficiently, there must be a technology-based, streamlined, go-to-market process. Also, there must be equal insight into retailers and the changing retail environment. As channels increase but the number of retailers overall shrinks, there are complex dynamics in how retailers interact with brands and with consumers.
Large retailers now set the agenda for matters like in-store marketing and product sustainability. But brands present their own unique insights and marketing experience. And with retailers and brands facing many individual pressures, strategies that achieve collaboration between the two can have excellent results – although this can call for some deft politics. Schawk – through Anthem Worldwide – offers leading-edge brand and audience analysis and brand-architecture development. But we go further.
Our special insights and deep relationships with producers and retailers in all brand categories constantly benefit both sides, as we often spark compelling and profitable marketing collaborations that neither side could have initiated alone. And because of the breadth of Schawk’s offerings company-wide, our strategic work is informed by a practical understanding of the creative and executional work that will follow. Schawk delivers strategy through Anthem, a Schawk Strategic Design company, and through Schawk’s digital solutions experts.
Anthem is an award-winning design practice that offers best-of-class branding and design through its established global network. From ideation through strategy and design, Anthem takes pride in earning the most challenging projects from the world’s top retailers and consumer brands. And Anthem has an advantage that other strategic design providers do not: in-house ties to experts in all stages of the brand lifecycle that follow design. By partnering seamlessly with Schawk’s talented premedia, print-management and enterprise specialists, Anthem can provide integrated solutions that appeal to brand managers for their strategic power and to finance people for their cost and time efficiencies.