Amid a swirl of new products and wall-to-wall marketing, consumers become insensitive to messages that don’t rivet attention immediately and convey crucial information, all while stoking a passion to buy.
Indeed, nothing is stronger than a new product idea expressed originally and executed with excellence. Brand point management ensures that Schawk sees creative within a larger context, developing creative that commands share of mind and heart because it dares to be original while meeting not just strategic objectives but the real-world practicalities of implementation as well. After all, a big idea is no longer a big idea if it cannot be executed properly.
Schawk’s creative capabilities are delivered through Anthem, Schawk’s strategic design company, and are supported by Schawk’s specialty creative groups, which offer retail marketing, dimensional imaging, photography, creative retouching, brand compliance and large-format printing.
Whether blazing the trail with entirely new branding or producing compelling adaptive design to strict guidelines, Schawk's creative is delivered with world-class design skills and an awareness of all the moving parts.
Our approach helps create brand passion and maximize brand impact. It also helps protect design integrity throughout implementation. Often, design as envisioned by its creators is diluted when mechanical art files are retrofitted in production and premedia to make the designs printable. Our deep institutional skills avoid this, even as our process avoids costly to-market delays through additional rounds of client approvals.