Brand Development and Retail Strategy

By: Schawk Cactus  09-12-2011

Schawk Retail Practice has been partnering with retailers to develop brands and brand experiences that change the competitive landscape. With unparalleled access and control in the shopping experience, today’s retailers have an unprecedented opportunity to command brand loyalty and share-of-cart. Schawk delivers stellar brand strategy, brand development, retail strategy and retail consulting for top brands worldwide.

Schawk Retail Practice has effectively managed hundreds of thousands of SKU’s for 15 markets worldwide, including the U.S., the UK, China, Japan, Malaysia, India and Canada. In 2009, Schawk completed over 15,000 retail SKUs in China alone.

We may be consulted throughout the entire process of and , from retail strategy through and services, and we may be engaged at any point in the process.

Business Strategy
Retail business direction and development focus

Brand Strategy
Strategy for brand and portfolio growth

Operations Strategy
Resources and systems plan

Operations Management
Cross-functional process and team management

Design Strategy
Comprehensive design solutions and guidelines

Product & Packaging Planning
Parameters for manufacturing and printing excellence

Printing and Product Manufacturing
Delivery of the finished product

Design and Deployment
Integrated deployment

Print Management
Meeting quality specifications

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