Brand Articulation and Strategy by Anthem Worldwide

By: Schawk Cactus  09-12-2011

Creating and developing brands is where brand point management begins. Brands don’t assert themselves in the marketplace – and in the hearts and minds of consumers – without a rock-solid brand strategy supported by incisive research.

Anthem seeks authentic insights for their power to drive compelling experiences that create stronger bonds between brands and consumers. This award-winning brand development agency believes that inspired ideas and effective execution are not mutually exclusive. While their brand-building values and processes ensure that the creative idea is not compromised through pragmatism, but empowered by it.

The strategic services provided by Anthem include:

  • Brand analysis: the assessment of category, competitive, consumer, and brand data to uncover areas of opportunity for the brand that meet specific business objectives.
  • Brand articulation: the robust articulation of the brand idea, driven from consumer insights, that thoroughly captures the competitive advantage of the brand and its intended meaning in the hearts and minds of the consumers.

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