Many people look at an event as a “big splashy party” to draw attention to their company’s products and services. However, done properly, an event is a savvy marketing tool that can effectively raise awareness of products and services while simultaneously reinforcing your key marketing messages.
Michael Communications has extensive experience handling:
- Grand openings
- Trade shows
- Charity fundraisers
- Retail promotions
Implementing the Plan
A great idea is virtually useless without the professional experience to ensure that your event comes off without a hitch. We ensure that the little details that make an event memorable are in place. Everything from guest lists, security, event promotion, key speakers, bad weather backup plans, and giveaways. As seasoned event planners we’re prepared – rain or shine.
An event is the perfect opportunity to feature cross promotions. Whether you’re launching a new product, revitalizing an older product or creating an alliance with another company in a joint venture -- cross promotions can market your company’s products and services in a variety of ways.
Although frequently overlooked by most organizers, giveaways are an additional marketing tool that can be used to your company’s advantage. Giveaways are the one concrete item that most customers take home or back to their office. It is a unique opportunity to provide them with a useful, yet subtle, reminder of your company’s products and services. Key considerations when selecting a giveaway are an item’s ability to be used at a future date, logo imprinting, cost and a tie-in to the event’s theme.