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Does your business card have a font size so small that you need to hand out a magnifying glass in order for it to be read? Beware of this practice. You may be able to cram more information onto the card with a small font, but what good is it if people can't read it? Since 95 percent of the population aged 35 or older need reading glasses, a good guideline is to use a type size no smaller than 7-8 point. Your name point can be a little larger; i.e., 9 point, and the company name usually looks good at about 12-15 point.
An appealing business card does not contain the print content of a novella. Too much print looks busy and terribly unprofessional: Simple is best. Sort out the information and keep only what's totally necessary for someone to know your name, your company, what you do, and why they should use you -- but don't skimp on your contact information; you want to be easy to reach.
Business card is one of the most important and cost-effective marketing tools a business can have, especially for businesses just starting out. And yet, too often it's a missed opportunity to make a great impression. A powerful and well-designed business card can effectively promote your business. There's a good chance that if the look and quality of your card is shoddy or unprofessional, it may be thrown into the trash.
Many businesses miss the golden opportunity of utilizing their business card to its full marketing potential. Your card should state at least one very powerful reason a customer should do business with you; i.e., An auto service center's business card I have reads in part, "complete automotive repairs" and "all work fully guaranteed."
A poor quality card implies a business that will have poor quality products and services. Rather than attracting business, this type of card would most likely repel prospective customers.