Search Engine Optimization (SEO) is a process in which the volume and quality of traffic from
a search engine to a website is improved. Effective SEO requires meticulous management of website
content as well as a critical examination of your website’s underlying source code.
team will be coding your web pages according to current XHTML standards and using CSS for layout
purposes. The positive result is two-fold: first, with CSS a designer has far more control over
a webpage’s design, allowing him or her to create more elegantly designed webpages appealing
to the eye. Second, the amount of code within a single HTML file is cut down by almost half,
and actual content of a page will dominate the source code. This leaves a page filled with content
to be easily indexed by search engines accurately and efficiently, allowing pages to appear on
search engines at a much faster rate.
Search engine spiders routinely scan the Internet on a daily
basis and improvements to the underlying source code can produce visible improvements within
days of the code upgrade.
Our experienced team can quickly and effectively design a cost effective PPC marketing campaign
on behalf of your organization. Campaign validation is easily achieved with our state of the
art analytical packages and our e-commerce systems
Web Site Acquisition Strategies
In the past year, Meridian Reservation
Systems has acquired over 4 major travel sites and over 20 travel related domains. Each of these
acquisitions has proven to provide a greater quantity of highly targeted traffic and also represent
a long term asset play.
Strategic Linking Strategies
Strategic Linking in hospitality and tourism and its important by-product,
Link Popularity, are part of any organizations toolkit for building a robust Web presence. Strategic
Linking achieves two important goals: a) exposes your website to incremental traffic and highly
qualified potential bookers, and b) builds your website’s Link Popularity, a crucial criteria
used by the search engines to determine how to rank the website in the search engine results.
successful linking strategy can only help your web site ranking. A poorly implemented strategies
using dubious techniques can have the opposite effect by having your web site banned from search
engines like Google. Our team can work with your organization to create a strategic linking