MZ Strategy creates the plans that MZ creative and other groups follow to ensure that every aspect of our retail design and branding work is aligned with the client’s clearly articulated desired outcome.
The team comprises experts from a variety of retail, consumer products, apparel and QSR disciplines with expertise in shopper research, brand management, retail branding and project planning.
We start with the client's existing knowledge base and focus on integrating shopper insights with business needs from revenue, brand and operational perspectives.
When needed we build on this with new primary research using shop-alongs, intercepts, videography, eye tracking, focus groups and prototype testing.
From here we build a structured, fact-based map that guides design through in-store execution – along with multiple consumer and shopper validation points.
We also invest in our own primary research and invest in several shopper and retail studies per year as part of a continuous learning process.