Benefits Of Corporate Videos - Tips To Increase Sales With Effective Corporate And Commercial Video
VCM Interactive – Visual Communications & Marketing Inc.
Video Production Services, Corporate Video Production, Web Video Production
If you want to grab the attention of your customers then corporate and commercial videos are the best way to increase your sales. Statistics reveal that textual promotions have less impact as compared to graphical or visual media based promotions.
In fact, promotions via visual media help any business to connect better with the customer. The message that one needs to convey via a textual Ad may require lot of written content which may not go down well with probable customers as many of them might be averse to reading. On the contrary, if you develop an interesting and eye-catching commercial video then there are high chances of many people viewing that and probably end up purchasing your product or hiring your services.
Visual media technology is improving every day. are great marketing tools to showcase products and services. As compared to static images, videos help garner more attention as they bring ideas to life and help visualize what is being portrayed. Professionally created and conceptualized corporate and commercial videos can do wonders to your marketing campaign as it is an effective way to promote the company brand name, its products, services and its business ideas.
Commercial videos for corporate marketing campaigns
When we talk about a full-fledged marketing campaign, commercial video production plays a major role in enticing customers. for launch of a corporate event, solution or service can be utilized to turn prospects into customers. For instance, if a company wants to focus on branding, a corporate video with stunning visuals and concept can be created that showcases all services, goals and efficiency of the company to prospect clients. In case of a special promotion or specific event promotion, simple one-shot commercial video encasing features, advantages and other details can be created to express your message and send the word out to the masses that effectively provides the exposure you need
Corporate video production has many genres like training video, communication video, speech video, video for advertising your product, and many more. Before going further it is important to know that how any video production process takes place. Video processing has the following stages:
• Pre –production or information gathering – Decide what content you want in your video i.e. what should be the concept, location, graphics, music, etc. You also need to decide the budget, available resources and cast.
• Production – Video shooting with cameras. It involves capturing of sound and vision with clarity.
• Post production – Post production means video editing. Video is delivered to client for review. If any changes are required, it can be done by various advanced video editing programs. These editing programs make your video more effective.
• Final presentation of video.
Tips for making commercial and corporate videos more effective
Corporate video production represent your corporate image. So, before you shoot the video just ask yourself the following questions:
• Who is the target audience?
• Why should the audience watch your videos?
• What expression you want from customers?
• What would be the outcome of your video?
Corporate Video Production
Here are some important points that will help you to make your videos effective:
• Video should give the expected outcome
• Video should be innovative. For example, you can display a demonstration of your product and explain features of your product that make it different from others
• While making a video, remember customers need a solution to their problems
• Your video content must have sense
• Video should be simple, interactive with the good technology impact Audio and video should be clear
• Video should be able catch the pulse of audience
• Use short sentences with simple words
• Present it with expression and emotions
Corporate video production needs to focus on strategy. It is important to come up with a concept and have a video flow script by keeping one thing in mind - What is the best way to portray your company, product and services that makes the consumer care and act in a positive way. Creativity is important, but what underlines a good commercial video is the way it is conceptualized and helps in engaging the customer resulting in positive impact of brand name.
About VCM interactive
VCM Interactive is a Toronto based creative development, production and animation company specializing in film and corporate video production, cd replication, web video production, 3d animation, DVD authoring, multimedia production, video production, commercials, new media development, e-learning, web applications, animation, digital media and a host of other post production and replication services. They are focused on evolving sales, marketing and communication tools taking corporate marketing to the next level. For more information, visit
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