In today’s business world rapidly changing telecommunication technologies increase customer expectations and reduce profit margins. Not only may it be a challenge to retain customers, identifying key metrics such as revenue per customer and their lifetime value is critical.
Who are the right target customers, what do they want, where are they located, and what volume of business can you expect from them? Universus can quickly transform your data and make it work for you to promote a fast, effective decision making process.
Social Network Analysis
Social network techniques in the telecommunications market exploit the information in the communication interactions from voice, SMS, emails, blogs, forums and more. Leveraging these new sources of information can provide greater insight so that your business can better anticipate ongoing customer behavior.