Business Analytics Solutions for Marketing Services

By: Universus Business Analytics  09-12-2011
Keywords: Data Mining

Improving acquisition rates through data mining
Data mining is a proven technology for effectively selecting the right offer, channel and timing for the right prospects. However, the various combinations of these factors, plus potential regional differences, lead to the need for hundreds, if not thousands, of distinct predictive models.

Traditional analytic environments are designed to build and deploy only a handful of models. As a result, overall campaign performance suffers as either "one size fits all" models are deployed across several products or regions; models are refreshed on rare occasions, if ever; or certain combinations of products, offers and channels are left completely untargeted.

The KXEN marketing advantage
KXEN's automated data mining technology is exceptionally well suited for targeting a broad array of customer acquisition campaigns. Everything you know about your prospects may be applied when designing the predictive models.

Thousands of models using thousands of attributes can be trained, deployed, and refreshed on a regular basis to ensure that the maximum business value is obtained from the available data.

Let us show you how we can assist with customer retention and acquisition, cross selling, and how to increase you business performance through automated customer lifecycle analytics.

Keywords: Data Mining

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