In order to prosper marketing campaigns must be more focused and effective than ever before. As well you must not only understand customer behaviour, you must also be able to predict in ever increasing detail.
Unfortunately first generation data mining tools required your analytical team to spend a great deal of time and effort manually creating and maintaining a limited number of predictive models, making it very difficult to build a large number of models.
As a result overall campaign performance suffered as one size fits all, and at times stale models were deployed across several products or regions. In some cases certain combinations of products, offers and channels were left completely untargeted.
Universus is specifically suited to help you build a larger number of models in an automated fashion, allowing you to build a modeling factory quickly and efficiently. Let us show you how our leading edge, proven solutions can help you become an analytical competitor.