Your website is not a brochure, a lead generation tool or even a destination; it’s your brand.
A corporate website is an integral part of the sales process. For many customers it’s their first interaction with your business. For others, it validates the experience they’ve had with your staff. Either way, the experiences your customers have with your website clearly influence their opinions of your company, your products, and their willingness to buy from you.
Sticky Branding works with our clients to evolve their websites into an integral part of their sales process:
- Positioning and messaging. Crafting the messaging and the story so customers quickly get you, your value proposition and how and why they should buy from you.
- Design and differentiation. The web is a visual platform. Put forward the imagery that brings your brand to life, and differentiates you from the competition.
- Conversion and sales process. Turn your site into a sales person. Develop clear “calls to action” and guide your customers to a logical next step in their purchasing process. This can be a request for information, subscribe to a newsletter or even make a purchase online.
- Measure and improve. Sales is a numbers game. Implement the metrics to track and improve sales and marketing’s performance.
Our approach is tailored to our clients’ unique environments and brand expectations. We aren’t simply designing you a website. We are building a brand experience that drives the sales process.