Websites That Sell

By: Sticky Branding  09-12-2011
Keywords: Lead Generation, Value Proposition

Your website is not a brochure, a lead generation tool or even a destination; it’s your brand.

A corporate website is an integral part of the sales process.  For many customers it’s their first interaction with your business.  For others, it validates the experience they’ve had with your staff.  Either way, the experiences your customers have with your website clearly influence their opinions of your company, your products, and their willingness to buy from you.

Sticky Branding works with our clients to evolve their websites into an integral part of their sales process:

  1. Positioning and messaging. Crafting the messaging and the story so customers quickly get you, your value proposition and how and why they should buy from you.
  2. Design and differentiation. The web is a visual platform.  Put forward the imagery that brings your brand to life, and differentiates you from the competition.
  3. Conversion and sales process. Turn your site into a sales person.  Develop clear “calls to action” and guide your customers to a logical next step in their purchasing process.  This can be a request for information, subscribe to a newsletter or even make a purchase online.
  4. Measure and improve. Sales is a numbers game.  Implement the metrics to track and improve sales and marketing’s performance.

Our approach is tailored to our clients’ unique environments and brand expectations.  We aren’t simply designing you a website.  We are building a brand experience that drives the sales process.

Keywords: Lead Generation, Value Proposition

Other products and services from Sticky Branding


Digital Brand Strategy

Brand Strategy: Define, organize and articulate your brand’s strategic approach, and how you will position and differentiate your company, products and services online. The Web is providing organizations a fantastic platform to build their brands, increase their competitive advantage and connect with customers. Brand Research: Understand what drives your customers, and how you can be their first call when they are ready to buy.


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Sticky Branding puts you in the path of search for active buyers, and applies content marketing strategies to engage the 97% so you’re their first call when they are ready to buy. Sticky Branding applies a structured Search Engine Optimization and Search Marketing process to put you in the path of search. The first place people look for products, services and vendors when they are ready to buy is the Web.


Sticky Branding Program

Sticky Branding leverages Feedback Loops to capture information from Web analytics, your sales and customer service teams and other key touch points. Facilitated Planning Sessions Sticky Branding will lead your team through facilitated planning sessions to develop your brand strategy. Draw out and distill your company’s personality so that it appeals to your customers, and differentiates you from the competition.