Digital Brand Strategy

By: Sticky Branding  09-12-2011
Keywords: Brand Research

There are fundamentally 3 reasons why you should build your brand online:

  1. Win the ties.  Get out of the day-to-day competition, and demonstrate how you are different and valued to your customers.
  2. Repeat the buys.  Create a loyal customer base that comes back time-and-time again.
  3. Extend your reach.  Go beyond your local market, and sell to any person or organization that will benefit from your products and services.

The Web is providing organizations a fantastic platform to build their brands, increase their competitive advantage and connect with customers.

What We Do

At our core, Sticky Branding specializes in digital branding.  We form and shape customer opinions so you are their first call when they are ready to buy.

We will work with you on:

  1. Brand Research: Understand what drives your customers, and how you can be their first call when they are ready to buy.
  2. Brand Strategy: Define, organize and articulate your brand’s strategic approach, and how you will position and differentiate your company, products and services online.
  3. Brand Expression: Through identity, naming, website design and campaigns bring your brand to life and help your customers experience what it means to work with your firm.

Keywords: Brand Research

Other products and services from Sticky Branding


Websites That Sell

Crafting the messaging and the story so customers quickly get you, your value proposition and how and why they should buy from you. Develop clear “calls to action” and guide your customers to a logical next step in their purchasing process. Put forward the imagery that brings your brand to life, and differentiates you from the competition. Our approach is tailored to our clients’ unique environments and brand expectations.


Demand Creation

Sticky Branding puts you in the path of search for active buyers, and applies content marketing strategies to engage the 97% so you’re their first call when they are ready to buy. Sticky Branding applies a structured Search Engine Optimization and Search Marketing process to put you in the path of search. The first place people look for products, services and vendors when they are ready to buy is the Web.


Sticky Branding Program

Sticky Branding leverages Feedback Loops to capture information from Web analytics, your sales and customer service teams and other key touch points. Facilitated Planning Sessions Sticky Branding will lead your team through facilitated planning sessions to develop your brand strategy. Draw out and distill your company’s personality so that it appeals to your customers, and differentiates you from the competition.